Greenlee Projects
The following projects are some of the ones I am most proud of since I began my time in Greenlee. They include advertisements I have made for class and a marketing research project.
Whiskey River Ad Campaign (JLMC 201)
We were given an assignment in class to research a local business, do a communications audit, and then make a creative brief along with a few ads. I chose Whiskey River, a local bar with a lot of history. Below you will find the communications audit, the creative brief, and a few of my designs.
Ad design to be used on social media sites.
Ad design for print products with promotions to bring in customers.
Design to be used on shirts during a social media contest.
Holiday logo design.
SBU Analysis: LG
(MKT 340)
We were given a semester long assignment to research a company and two of the company's business units. We then conducted an in depth analysis into those units. I was the team leader for this project and oversaw the group meetings to ensure we finished each piece on time and with precision. This project gave me a lot of insight into marketing research and I truly enjoyed learning about the way a company strategically markets different products. Below you will see our final paper.
M&M Social Media Campaign
(ADVRT 334)
We were asked to create a social media campaign for M&M's that directly targeted Iowa State students and staff. I chose to partner with a national organization that promotes mental health awareness, NAMI. Below you will find my creative brief along with a few advertisements I created which feature my own photos.
Houseparty Ad Campaign (ADVRT 334)
We were asked to create a social media campaign that was based on the difficult times we are enduring during COVID-19. I chose Houseparty, a video chat app. My campaign is called "Throw a House Party for Health."
Internship with Bucket Media
(ADVRT 499a)
During the summer of 2020 I spent my time working as an intern for Bucket Media. While the COVID-19 pandemic cut my internship short and I do not have a lot of tangible from my time there, I learned a lot about myself as well as about advertising agencies and how they function. My experience with Bucket was wonderful and I highly recommend them to future interns.
